MARKETING WITH MISS BRUNSWICK

Given the widespread popularity of Brunswick products, the company clearly had no trouble marketing their newest technologies. Still, spokespeople were an important aspect of the Automatic Scorer rollout in 1967. From world-class bowlers to Miss Brunswick, Ann Brown, the company had plenty of help demonstrating how easy the scoring console was to use. At a price of $3,000 a lane, the Automatic Scorer was a big investment for bowling alleys, but systems like this soon became the industry standard.