CEREAL BOWLERS

In 1970, Americans could find bowling everywhere: on television, in recreation centers and even in their cupboards and refrigerators. Popular cereal and milk brands provided American Bowling Congress coupons on their packaging. This was likely part of an ABC initiative to bring more families into bowling centers. If children led their parents to a bowling alley to use the coupon, the parents might be inclined to return, either as part of another family outing or to join a league.